Ambition deserves more than applause.
FFG Capital gives strong founders access to investment opportunities, experienced advice and people who can help build the business. A founder should not be overlooked simply because they sit outside the usual networks.
Talent is everywhere. Access is not.
Too many founders with credible businesses and real traction struggle to reach investors. The barrier is often not the quality of the business, but distance from the networks where decisions are made. FFG Capital closes that distance, the standard stays high and the opportunity to meet it becomes fairer.
Four ways forward.
Investment
Opportunities for early-stage founders to put their businesses in front of investors prepared to look beyond the familiar names and networks.
Investment opportunities are selective and available through specific FFG Capital programmes.
Preparation
Practical support to strengthen a founder's proposition, understand the numbers, sharpen the story and communicate clearly what investment would unlock.
Reaching the room matters. Being ready for it matters just as much.
Connections
Introductions to investors, institutions, experienced founders and operators who can change the direction of a business. Not every introduction leads to investment.
But the right conversation can still bring advice, commercial opportunity or a relationship that matters later.
The ecosystem
Founders supported through FFG Capital become part of a wider ecosystem built around relationships, opportunity and long-term growth. The pitch opens the door.
What surrounds the founder afterwards helps them keep moving.
The pitch is one moment. What follows matters more.
Cap Table was created to put ambitious founders in front of real investors and give strong businesses a fair opportunity to be seen. It's more than a pitch competition. Founders receive the preparation, exposure and access to present their businesses with confidence, and to build relationships that continue well beyond the final event. Whether or not you receive investment, the experience should leave your business further forward than it was when you applied.
Apply
Tell us what you're building, the problem you're solving, the traction behind the business and what investment would unlock. Every application is considered against the published criteria for that year's competition.
Prepare
Shortlisted founders receive support to strengthen their proposition and prepare for the questions investors will ask. The aim isn't to turn you into someone else. It's to help you present the strongest, clearest version of the business you've built.
Pitch
Finalists present their businesses to investors, operators and FFG partners with the experience and influence to open the next door. This is a serious investment conversation, not a performance.
Grow
Investment may begin with a cheque, but founders need more than money. Relationships, experience, commercial introductions and continued access to the wider FFG ecosystem all have a role in what comes next.
For founders ready to build further.
FFG Capital is for founders building businesses with commercial potential, a clear reason to exist and the ambition to grow, whether you're raising for the first time, already have traction and need capital to reach the next stage, or simply need the right people to see what you've been building. We're particularly interested in founders who have been overlooked by traditional networks, but we don't define potential by background. The strength of the founder and the business comes first.
The criteria may change between programmes, but we generally want to understand:
- ·The problem your business solves and why it matters now
- ·Who the customer is, and the progress and traction you've already made
- ·How the business makes or intends to make money
- ·Why you and your team are the right people to build it
- ·What investment would unlock, and the scale of your ambition
- ·The wider value your business could create
You don't need to know all the language of investment.
You do need to understand your business and be ready to talk honestly about where it stands.
Built with people who can move businesses forward.
FFG Capital and Cap Table have been developed alongside organisations with real investment, banking and business-building experience.
Corten Capital · Battery Ventures · HSBC Innovation Banking
Our partners bring more than their names.
They bring experience, scrutiny, networks and the ability to help strong founders take the next step.
Help us widen access to capital.
We work with investors, financial institutions, professional-services firms and corporate partners that want to find credible founders beyond their existing networks. We are looking for partners prepared to contribute capital, experience, time or commercial opportunity not simply place a name beside the work.
- ·Access to emerging founder talent
- ·Curated opportunities to meet investment-ready businesses
- ·Founder education and preparation programmes
- ·Sponsorship of Cap Table and related experiences
- ·Mentorship from experienced investors and operators
- ·Commercial opportunities for participating founders
- ·Measurable progress towards widening access to capital
We are interested in partners prepared to do more than appear beside the work.
We want to build with organisations willing to help move founders forward.
Building something the right people should see?
Cap Table and other FFG Capital opportunities open at selected points during the year. Join the founder opportunity list to hear when applications open and learn about relevant programmes across FFG. Registration doesn't guarantee investment or entry into a programme. It makes sure you hear when the next opportunity arrives.
Is FFG Capital a fund?+
FFG Capital is the investment pillar of Forbes Family Group. Investment is made available through selected programmes, competitions and partnerships rather than an always-open funding process.
Can I apply for investment now?+
Founder applications open at selected times during the year. Register your interest to hear when Cap Table and other funding opportunities become available.
Do I need to be a Connect member?+
No. Unless a specific opportunity says otherwise, you don't need to be an FFG Connect member to apply for Cap Table or register for FFG Capital opportunities.
What stage of business do you support?+
The requirements may differ between programmes. Each opportunity will clearly explain the eligible business stage, investment criteria and application requirements before you apply.
Is Cap Table only about winning investment?+
No.
Investment is important, but founders can also gain preparation, exposure, investor feedback and relationships that continue beyond the competition.
Does applying guarantee an introduction or investment?+
No.
All opportunities are selective. Applying or registering your interest does not guarantee investment, entry into a programme or an introduction to an investor.
Can organisations partner with FFG Capital?+
Yes.
We work with investors, institutions and businesses that can bring capital, expertise, commercial opportunities or meaningful support to founders.